What the boss said

All true, spoken during a dreadfully long meeting of one and a half hours, discussing strategic 2005 plans for one of our clients.

Our client XX could launch a new “Care for Babies” programme for Indonesian maids. Back in their hometown, they have 20 babies and don’t have the time to take care of them. So they leave them in the field and ignore them when they cry. Even if they die, nevermind, tomorrow the parents can still pop out another baby. But it’s different in Singapore. The maids don’t realise that there are only two or three babies in each family and so our babies are precious. That’s why you have cases of the maids tossing the babies out of the windows.

and then,

Many maids are very young, they don’t know how to take care of babies. That’s why they get stressed out and start throwing the babies out of the windows, or burn their employers to death.

followed by

Sri Lankans are an important group of consumers, which the advertising agency had failed to identify. I want you to talk to the construction workers, to find out where they like to go, what they like to do and which media they use.

which led to

Record the Vasantham Central show, watch it and tell me what it is about.


See if we can get (a remittance company) to let Singaporeans donate money to the Singapore Red Cross for free.

Back when I first applied for the job, they didn’t tell me that I had to be a cunning linguist.

6 thoughts on “What the boss said”

  1. Singaporeans can donate online via credit card at

    Why the need to get a remitance company?????????

    And I resent that your boss blame everything on the maid. If they are stressed, that’s because farked up Singaporeans bully and slave drive the maids everyday.

    Instead of teaching them to care fort babies, I say educate the maids to go to another country instead, where they would be treated better.

    And is your boss out of touch or what? Sri Lankan construction workers like to visit Serangoon; pay $20 for a fark; read the papers from their homeland which are available in Serangoon.


  2. Is your client Red Cross? anyway, the whole idea of leveraging on sorry events on earth to garner publicity for personal/corporate gains simply sucks!


  3. VK – you got it right. It was not a humanitarian effort, it was an opportunistic one. And it sickened me. And no, my client is not Red Cross.


  4. In the States and Canada, an initiative was launched by a remittance company to allow people to send money to the International Red Cross for free (they normally charge a nominal fee for remittance). My boss wanted to know if we could do something similar to that. But it wouldn’t work in Singapore because we are such a small country. People could just drop a cheque in the mail or go straight to the Red Cross Society to donate.


  5. your boss doesn’t sound all too bright.

    i thought “tomorrow they can just pop out another one” was quite funny though….


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