Little Miss Shopaholic

The new Female

!(imgcenter) Female magazine)!:

Local fashion rags generally don’t appeal to me because I find them dull, uninspiring and always repeating the same things ad nauseum. To me, magazines have their own personalities: Her World is faux sophistication wrapped in scandalous, sensational headlines that don’t appeal to me. On the other hand, Female has always seemed more avant garde, creativity-driven and daring to push the envelop. Needless to say, Female is the one that I pick up whenever the urge to flip through glossy pages of ads and colourful pictures strike.

!(imgleft) spread)!: So now that Female has undergone a drastic makeover (to ensure it does not compete directly with Her World, I reckon), how does it fare?

Unsurprisingly, I love it! The masthead has a 1940s feel to it and the fashion spreads are innovative, colourful and very attention-seeking. I like how they play with the colours and employ the use of interesting locations (Books Actually being one of them). Plus, it no longer has those silly feature stories that I flip right through, which means more indulgent fashion spreads for me to devour.

Yums. Go check it out!

1 thought on “The new Female”

  1. bought it yest to check it out. while i like the refreshed layout, use of colours and spreads (bags in the wild, anybody?), i kinda miss their old reader-centric pieces.

    Like the one where they re-mixed old pieces from a reader’s wardrobe, or took one item and made up three looks. Suspect my malcontent is cos they now feature much less items that are affordable…

    But yeah, hurray to its more distinct identity!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s